Search Engine Optimization

• Search engines are the way in which 98% of people find what they need on the internet.
• 97% of searchers do business with the highest-ranking relevant link, without looking further.
• 84% of searchers never make it past the bottom of page two of search results.
• 65% of people don’t bother clicking on paid (or “sponsored”) listings.
• 3 out of 4 people believe that a company with a higher Google® ranking is more reputable.

Search Engine Optimization (SEO) is the process of optimizing your website’s position in search engines’ nonpaid (or “organic”) results. Today, SEO is the most important method for marketing your business.

• SEO is 5 times more powerful than an ad in the AT&T yellow pages.
• SEO is 12 times more effective than print advertising.
• 78% of consumers use search engines first when looking for local businesses.
• SEO has the best return on advertising spending over any other form of advertising.
• SEO is the most cost-effective method for lead generation.
• Modern marketers agree that SEO should be the first advertising channel businesses use.

SEO COMES FIRST

10 years ago, an ad in the phone book was probably the single most important advertising expenditure a business could make. Today, SEO is the first channel businesses should maximize. This is because more people are using search engines as their first method for finding local businesses. Only after your business has reached its maximum search engine ranking should focus be placed on conventional marketing.

TRAFFIC

SEO is the best method for driving targeted traffic to your website, and targeted traffic is the best kind of traffic. These visitors are more organized, motivated, and ready to buy than visitors generated by other advertising means.

CONVERSIONS

The conversion ratio of leads who become customers is higher with SEO than any other form of advertising. With SEO, your customers find you. By the time they look at your site, they’ve already decided they need to learn more about your product or service, have taken the effort to seek it out, and have found a company (you) who offers it. This kind of lead is much more likely to turn into a paying customer than the kind who saw your phone number on a billboard.

Case Study: Newhall Land

Goal: Get Valencia.com to rank higher than competition for “valencia new homes” search

In late 2004, valencia.com was ranking on the fourth page (35th position) of Google® results under a search for “valencia new homes”. ActiveQuest was contracted in early 2005 to help boost valencia.com’s rankings. Within six months, ActiveQuest accomplished its goal and valencia.com was ranking at the top of the first page (#1, #3, #5 positions) and staying there.